Our Mission

To provide mindful access to quality, sustainable jewellery that is affordable, adaptable and timeless whilst giving back to the planet through environmental initiatives.

What is PVD Coating?

PVD coated jewellery refers to jewellery that has been coated with a thin film using the Physical Vapour Deposition (PVD) process. PVD coating is a popular method for improving the durability, scratch resistance, and colour of jewellery.

  • Reduced Waste

    PVD coating produces very little waste compared to other coating methods. The process is performed under vacuum conditions, which means that there is no excess material to dispose of, and any unused material can be recycled or reused.

  • Reduced Hazardous Emissions

    PVD coating does not use any solvents or chemicals that can release harmful emissions into the atmosphere. The process is performed under vacuum conditions, which means that there are no emissions of volatile organic compounds (VOCs) or other hazardous gases.

  • Energy Efficient

    PVD coating requires less energy than other coating methods. The vacuum process used in PVD coating requires less energy than the high-temperature processes used in other coating methods, reducing energy consumption and associated greenhouse gas emissions.

  • Longer Product Life

    PVD coatings are highly durable and scratch-resistant, which means that products coated with PVD are less likely to need to be replaced or repaired, reducing the environmental impact of the manufacturing process.


(n.) A boy's name of French origin pronounced "eve", meaning "yew wood". Yew trees are often used as symbols of immense strength and immortality.



(n.) Well known for its beautiful, lobed green leaves and tiny acorns, the oak is cherished across the world as a symbol of wisdom, strength and endurance.